Rankings are nothing without actionable results.

Everyone knows they need SEO, but few truly understand what great SEO looks like, or the potential power it wields. Lots of agencies make promises they can’t keep, with little or no true value to you as a business. ​

Pink And Black Graphic Of Meter

“We’ll get you to number one in the search engines for your chosen keywords!” Sounds tempting, right? But what does this actually mean for your business? Not a huge amount in reality. Just because you’re number one for a handful of chosen keywords, it doesn’t guarantee business through your door.

Creating intelligent SEO

SEO is the practice of increasing the quality and quantity of organic traffic. There’s a very high chance that you’re wasting money on your SEO unless you work with people who actually understand how to generate a return on investment from it.

SEO helps to drive traffic, but that’s just the start of the power of intelligent SEO. It’s what visitors do next after arriving on your site that really drives value. How do they take the next step? It’s not enough for visitors to arrive on your site; you must understand the steps that are taken to convert these browsers into business.

99% of businesses we visit with SEO elsewhere do not measure past rankings. They’re missing the fundamental point.

Working with Fueld is an entirely consultative approach to digital project management. We understand that you know your target audience better than anyone, so we’ll spend time really getting under the skin of your company so that we prescribe exactly the right answers to your marketing problems.

“We’ll get you to number one in the search engines for your chosen keywords!” Sounds tempting, right? But what does this actually mean for your business? Not a huge amount in reality. Just because you’re number one for a handful of chosen keywords, it doesn’t guarantee business through your door.

Creating intelligent SEO

 SEO helps to drive traffic, but that’s just the start of the power of intelligent SEO. It’s what visitors do next after arriving on your site that really drives value. How do they take the next step? It’s not enough for visitors to arrive on your site; you must understand the steps that are taken to convert these browsers into business.

99% of businesses we visit with SEO elsewhere do not measure past rankings. They’re missing the fundamental point.

Working with Fueld is an entirely consultative approach to digital project management. We understand that you know your target audience better than anyone, so we’ll spend time really getting under the skin of your company so that we prescribe exactly the right answers to your marketing problems.

Charge your digital marketing.
Give us a call  on 01225 28 10 01

Charge your digital marketing.
Give us a call  on 01225 28 10 01

Yes, it is widely understood that the higher you reach in the organic rankings the more traffic your website will receive. This means you may be able to reduce shorter term marketing strategies from other sources like pay per click, therefore, saving you money in the long term.

In our SEO audits we scan your entire website and additional platforms like Google My Business and social media pages so we can fully understand your brand and what opportunities are on offer to improve. We understand SEO is not all about keyword inclusion and meta data , we’ll go one step further looking at multiple touch points to fully analyse these channels and ascertain how they perform from a customer usability and performance stand point.

It’s this information that enables us to make data driven decisions where the optimisation opportunities exist for your business.

At Fueld Media, we aim to improve the overall performance of your website not just keyword rankings because these are both deeply related. Therefore, we look to improve all the key website metrics, from how much time people spend on the site, how much they engage and how many convert in to enquiries or sales.

Each report is bespoke depending on the company’s requirements, we do not just send over a copy and paste report. We study the results of the last few months and pick out the key finding’s along with finding possible new opportunities we can work on. We always welcome questions and you would like any further data we would be pleased to put this together for you.

At Fueld Media we believe in a multi-channel approach. To fully reach your target audience you need to utilise a range of different channels. SEO is a long-term approach to secure more organic visitors, whereas, paid per click is often a short-term approach to bring in additional targeted users. Consequently, these two channels can work very well in tandem, if you can dominate the paid results and organic results you will be in a very healthy position to maximise traffic to your site, alongside this, you can learn from the data your PPC campaigns produce and edit your SEO approach accordingly.

Yes, for example, a broken link will affect the organic rankings of the page where the link can be found, which in turn does affect the overall website performance as search engines like Google views multiple errors as a problem with your website and may rank you down for this.

Not at all, SEO can be affected by everything on your website, including, meta data, images, HTML code and video.

This information is rarely shared by search engines like Google, however, we do know that websites should have good levels of usability, are well optimised, an easy to understand structure and have a strong backlink portfolio. We work with all our clients to ensure all these areas are covered.

Backlinks are incoming links to a website. When a site links to another page on a website it is called a backlink. A websites backlink portfolio is a big ranking factor for the search engines, if you have a number of high authority website linking back to your website, the likelihood is that you will rank higher organically. 

On a website, meta data is a description of a page, this includes the meta page title and the meta page description, by improving these can majorly affect the CTR (click through rates) of the website pages, improving your overall SEO.

Local SEO is search engine optimisation that is focused towards gaining localised organic traffic, this includes improving localised content on the website and off-site platforms like Google My Business.

Your website site structure helps search engines fully understand and navigate through your website, the more complex it is the harder it will be for them to sieve through it and may mean some key pages get missed and will not rank properly. We work with clients to ensure the sitemaps are best suited for search engines.